Like most people, you’ve probably only heard about edelweiss in relation to The Sound of Music, right? (Flashback to the von Trapps for a lesson in how to say ‘ay-duhl-vise’…) Well, there’s a new type of edelweiss that everyone needs to know and we’re about to spill the secrets of the tiny, powerful plant found in our Edelweiss skincare range.
Loved by many, this unique flower stands strong against the harshest conditions. It’s about time we sing the praises of its incredible benefits for the skin.
Edelweiss is a rare mountain flower that grows in Alpine environments. It’s only found at very high altitudes, between 1500 and 3000m, where it defies extreme environmental conditions, including strong winds, frost, and volatile temperatures. For centuries, this tiny flower has been widely used in folk medicine and in Alpine tradition, giving this flower to a loved one is the ultimate expression of dedication.
The edelweiss produces its own antioxidant, known as leontopodic acid. By utilizing this antioxidant, the flower is able to protect itself against all extreme weather conditions and their adverse effects, enabling it to survive and thrive.
Our Edelweiss extract and its products have been proven to be more powerful antioxidants than retinol. Isn't it amazing?
The daily damage that occurs to our skin is around 80 percent caused by the environment. The skin has the potential to become dry, dull, and lifeless when subjected to these conditions on a consistent basis. Considering all of these potential threats to your skin, you might be wondering what steps you can take to safeguard it.
In comparison to the rest of our collection, our Edelweiss collection is the one we are most pleased with. Because of its resilience, Edelweiss has been given the role of hero ingredient in our face care collection.
